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Lidl Christmas Toy Appeal 2024. The advert signals the return of lidl's toy bank scheme which aims to collect more than 100,000 toys for charity partners to distribute. 91% of charities within lidl’s toy.

Lidl announces the return of its toy bank after last year’s initiative saw over 80,000 children who may not have otherwise received a gift, open a present on christmas day. The advert signals the return of lidl’s toy bank scheme which aims to collect more than 100,000 toys for charity partners to distribute.